Privacy Policy for Whatsit: Visual Riddles

Last updated: 3 September 2026

Paydirt Labs Ltd ("Paydirt Labs", "we", "us" or "our") develops and operates Whatsit: Visual Riddles ("Whatsit" or the "App").

This Privacy Policy explains what information may be collected when you use Whatsit, why it is collected, how it may be used, and the choices available to you.

Information we collect

Whatsit does not require you to create an account and we do not ask you to provide information such as your name, email address or phone number in order to play the game.

However, Whatsit and the third-party services integrated into the App may automatically collect certain information when you use it. This may include:

Device information
Device identifiers associated with your device or installation, device and operating system information, and your IP address, which may be used to estimate your general location.

Usage and analytics information
Interactions with the App, including gameplay events, feature usage, progression, app launches, sessions and technical information used to understand the performance and stability of the App.

Advertising information
Information about advertisements shown to you and your interactions with advertisements, including rewarded advertisements.

The precise information collected may depend on your device, privacy settings and consent choices.

How we use information

We may use information collected through Whatsit to understand how players use the game, measure performance and engagement, improve gameplay and features, diagnose technical issues, provide and measure advertising, prevent abuse, and comply with applicable legal or regulatory requirements.

Analytics

We use GameAnalytics to help us understand how Whatsit is played.

GameAnalytics may process device identifiers and information about gameplay and interactions with the App. We use this information to understand feature usage, player progression and general gameplay behaviour so that we can improve Whatsit.

Advertising

Whatsit uses Google AdMob, provided by Google, to display advertisements.

This includes rewarded advertisements that you may choose to watch in exchange for in-game rewards.

Google's advertising services may process information such as device identifiers, IP address, advertising information, product interactions, and diagnostic or performance information.

The advertisements and data processing available to you may depend on your location and privacy choices.

Consent and privacy choices

For users in the United Kingdom, European Economic Area and Switzerland, Whatsit uses Google's User Messaging Platform (UMP) to present privacy choices where required.

You may be asked whether you consent to certain uses of your personal data and device storage in connection with advertising.

Where applicable, you can decline consent or manage your individual privacy choices. You will also be able to revisit applicable privacy choices from within Whatsit.

Third-party services

Whatsit currently uses the following third-party services:

GameAnalytics
Game analytics and usage measurement.

Google AdMob and Google User Messaging Platform
Advertising, rewarded advertisements and management of advertising privacy choices.

These third parties process information according to their own privacy policies and applicable data-protection obligations.

Data retention and deletion

We aim to retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, or as required by law.

Information processed by third-party services may be retained according to their respective retention policies.

If you would like to ask us about information associated with your use of Whatsit, exercise applicable data-protection rights, or request deletion of information where applicable, please contact us using the details below.

Because Whatsit does not currently require a user account, we may need information about your device or installation to determine whether particular data can be associated with your request.

Children's privacy

Whatsit is not specifically directed at children and is not designated as a children's app.

We do not knowingly ask users to provide their name, email address or other direct contact information in order to play Whatsit.

Where required, advertising and consent services may apply additional protections based on applicable age and privacy requirements.

Your rights

Depending on where you live, you may have rights relating to your personal information, including rights to request access to, correction of, or deletion of certain information, and to object to or restrict certain processing.

Where processing is based on consent, you may also have the right to withdraw that consent.

To make a privacy-related request, contact us at [email protected] .

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when we introduce new features, services or third-party technologies.

When we make changes, we will update the "Last updated" date at the top of this policy.

Contact

Paydirt Labs Ltd
United Kingdom
[email protected]